One way … tell it like it is. Make it your mission. Be funny and poignant when you write about it:
I just started reading Andrew Lee Rubinger’s blog, or maybe he just began blogging? Not sure, but he has a polished, funny, irreverent, and clean writing style. In particular, I appreciate his thematic connections between other parts of life and the funny pool of sweat, blood, and tears that is open source software. Write on!
(He’s also a JBoss guy working on the Enterprise Java Beans (EJB) 3.0 project.)